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Commercial Law FAQs | Tollers Solicitors

Commercial Law FAQs

Agency and Distribution Agreements
What is a distributor?

A distributor purchases goods from manufacturers or other suppliers and resells them to others in the supply chain, such as resellers and consumers also known as end-users.

Distributors also often provide services for the manufacturer, such as product marketing and post-sale support services. In other words, the distributor facilitates and often acts as a ‘middle man’ for a manufacturer to sell their goods to retailers. The Retailer then sells the goods to consumers for profit.

Agency and Distribution Agreements
What is an agent?
The Regulations define a commercial agent as "an independent agent who is continuously authorised to negotiate the sale or purchase of goods on behalf of a principal, or to negotiate and carry out such transactions on behalf of a principal" is defined as a commercial agent. The UK commercial agents are regulated and subject to the Commercial Agents (Council Directive) Regulations 1993 (SI 1993/3053).
Agency and Distribution Agreements
How can I protect my intellectual property and confidential information when working with an agent or distributor?
The most common way to protect your intellectual property rights (IPRs) and confidential information is through an express confidentiality and intellectual property protection clause in the contract. This clause can provide that on termination of the contract that all confidential information is deleted, destroyed or returned. If the IPRs or information is particularly sensitive, then you should not make it available in the first place. Once IPRs or information has been made available to another party then there is a higher risk of it being used by someone else or being released into the public arena. The contractual arrangements can be more complex if needed – speak to your lawyer about this.
Agency and Distribution Agreements
What are the key elements of a distribution agreement?
There are a number of key issues that need to be included in a distribution agreement including exclusivity, term, the product(s), price, delivery, and the relevant territory. The termination process is also important as a distributor could be holding a large quantity of high value products and there may be the temptation to dump it onto the market which could damage the brand and impact future sales, such that a right to buy back unsold stock at the end of a contract is important. In addition, the manufacturer may want to take over established distribution channels. Other issues to consider include whether there are key performance indicators and after-sales servicing. It should be remembered that a distributor is usually a reseller of the products such that title to the goods usually passes to the distributor which then sells on to the customers, and ongoing obligations between the distributor and the customers remain in place after the sale.
Agency and Distribution Agreements
What are the key elements of a sales agency agreements?
A sales agent usually has the right to negotiate contracts on behalf of the principal. The legally binding contract is then entered into between the customer and the principal although sometimes the agent can be given authority to enter into legally binding contracts on behalf of the principal. The agent receives a commission for the sales. The contract will set out the various obligations of the parties including such issues as the agent’s sales targets, the rate of commission, the obligation of the principal for the goods, and the fact that the agent will not have any obligations to the customer (eg including ongoing obligations such as after sales services).
Agency and Distribution Agreements
What restrictions are there on terminating a distribution agreement?

The restrictions on terminating a distribution agreement will depend on the terms of the agreement. You should consider if there is a termination process set out in the agreement which must be followed and be cautious of the governing law of the agreement. As many distribution agreements deal with territories in different countries you could find that the jurisdiction governing the agreement takes a more favourable view of the distributor and affords protections to them even if the supplier has otherwise complied with the terms of the agreement.

Depending on the type of distribution agreement, there will often be a provision which allows a supplier to terminate the agreement if a minimum sales quota has not been reached. This is particularly important when an exclusive or sole distribution agreement has been used as it creates flexibility for the supplier to terminate the contract and appoint a new distributor in order to maximise the selling potential. This can also be linked to the status of the distributor rather than the termination of the agreement (i.e. a distributor will lose their exclusive or sole rights meaning the supplier can appoint other distributors where they could not before).

When looking to terminate any contract you need to make sure that the terms of the agreement have been followed. Normally this will include a notice period of a number of months which must be given by a party, or the contract could be terminated immediately if one of the matters specified in the agreement takes place. This usually includes things like a material breach of the contract, non-payment, one of the companies going into liquidation etc. It is important to satisfy yourself when entering into a distribution agreement what the termination provisions are so you are clear how and when the agreement can be terminated.

Agency and Distribution Agreements
What type of distribution agreements exist?

There are three types of distribution agreement: (1) sole; (2) exclusive and (3) non-exclusive.

Sole – this is where a supplier appoints a single distributor for a specific territory with the supplier reserving the right to sell directly to customers in that territory. This allows the supplier to continue to take advantage of any potential sales directly with customers whilst providing a level of exclusivity to the distributor.

Exclusive – this is where a supplier agrees to sell products to one distributor only within a set territory and agrees not to sell to any other distributor, or to any customers directly in that territory.

Non - exclusive – this arrangement allows a supplier to sell products to any number of distributors within a set territory and they can also sell directly to customers. This type of distribution arrangement is less onerous on the distributor as they will be competing with other distributors appointed in the territory and with the supplier.

Agency and Distribution Agreements
What is the difference between agency and distribution?

The essential difference is that a distributor contracts with its customers in it’s own right and an agent contracts with customers on behalf of the individual or organisation that has appointed it (ie the principal). That means that the distributor is responsible to it’s customers for the products/services it sells whereas the principal is responsible to customers for the products/services the agent markets or sells.

The distributor should at all times be independent of the business whose products/services it is distributing whereas an agent is part of the principal’s business to the extent that the concern of the principal is to limit the authority of the agent.

A distributor’s relationship is governed by the terms of its distributor agreement (and there should always be an agreement in writing) and contract law (NB exclusive distributor legislation and distribution competition law). The agent’s relationship is governed by the terms of its agency agreement (and there should always be an agreement in writing) and agency law (NB Commercial Agents Regulations).

Agency and Distribution Agreements
What type of agency agreements exist?

An agency agreement would normally be for marketing or sales or for both. That is to say the agent either simply markets the product/services or sells the product/services on behalf of the principal or both markets and sells the products/services on behalf of the principal.

The agreement can be exclusive or non-exclusive for specific territories and/or markets. An agent that assumes the most responsibility for sales (and usually receives the highest commission) is a del credere agent. They assume the credit risk for sales (i.e., they guarantee to the principal the debts of the customers the agent sells to).

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